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Jawa advertising: From innocent to sophisticated. Behind the Iron Curtain they also understood: "Sex Sells". Well, well, then.
The approach behind that approach must have been global: The loser thinks he will get the girl when he buys the car / motorcycle / tool kit / fishing equipment.
Whether marketers have ever calculated how much more car / motorcycle / tool kit / fishing equipment has been sold due to the presence of members of the more affordable modeled sex?
We would not dare say it.
But the collection of classic car and motorcycle folders with beautiful young ladies is apparently a recognized sport.
And we didn't know that either.
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